indulge in the essence of Japanese care with kinu care nudes - a revolutionary lipstick-in-balm formulated with 72% lip caring essence like tsubaki totum, squalane, ceramides, and glycerin for lasting hydration - 88%* of women agree that kinu care nudes keeps lips feeling nourished all day long.

*consumer testing panel: shade KG BG 958 on 66 asian women (20-45yo)

powered by 'care-in-color' complex¹, kinu care nudes' combines the dual-patented technology of care and color. patented care targets both lip barrier to deliver instant hydration and lip moisture function by penetrating multi layers of lips for long lasting hydration**. Japanese pigments combined in a balmy wash of nude colors boosted with film-forming polymer for color stay true long wear.

**+30.6% increased hydration after 8 hours. corneometer hydration test on 28 women (18-55yo), conducted with KN BG 958.

experience the never-before levels² of skincare-like hydration on lips with improved lip conditions even after removal.
/ -77% reduction in lip flakiness
/ +34% improvement of lip smoothness
/ -37% reduction in visible lip lines***

***tested KN PK 347 on 40 asian women (18-40 y.o.), China, Sep 10 - Oct 11, 2023. worn 8H+ everyday; applied in morning, retouch after breakfast / lunch /dinner.

12 shades of buildable tone-up nudes, tailor-made for all asian skintones. kinu care nudes cocoon lips for lasting color fidelity
with an alluring hinoki-inspired scent for a sublime lip experience. the more you wear, the more you care.